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Market research is often a fundamental part of any development project. Van der Meer & van Tilburg mainly uses market research to support their advice to clients.
Cusotomer Performance Analysis Van der Meer & van Tilburg has performed Customer Performance Analyses for several companies. In a CP-analysis the customer database, the market developments and the commercial strength of a company are researched. The results of such an analysis is used as input for the valuation of the company needed for mergers or acquisitions.
Market research for New Product Development For diverse innovation projects Van der Meer & van Tilburg performed market research to support the development of new products. The results were used as input for the decision making process whether or not to invest in a new product.
Market research in industrial application of steam drying In the steam drying process superheated steam is brought into direct contact with the product to be dried. The superheated steam serves for both the heat supply and the inclusion of the evaporated water. Condensation is avoided by making sure that the steam stays superheated during the process.
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