Royal Zilverstad manufactures and imports silver and silver-plated gifts and consumer articles, both for corporate and retail business. As a specialist in the field of business gifts the company recognises the importance of a good relation with their customers. Zilverstad is continuously looking for new methods to anticipate to the wishes of the customers. For the future Royal Zilverstad aims to further develop its position as market leader in the Netherlands and Belgium and to expand its position in the many export countries.

Van der Meer & van Tilburg uses a quick screening tool, the Innovation Quick Scan (IQS) to determine the innovation potential of companies like Zilverstad. The company owns several other tools to determine the need for support on project level. These tools are regularly used in companies to quickly and effectively come to a custom-made approach for innovation. At Royal Zilverstad such a screening took place to assess the innovation capability of the company. The innovation climate and the innovation mechanisms are measured and matched with the innovation need of the company. Subsequently an action plan is developed to enhance the innovation capability of the company.